CASE STUDY
Redesigned the Guest Services corporate website
Guest Services is a nation-wide B2B hospitality management organization. They had recently undergone a brand rejuvenation so the corporate website needed an overhaul of its design and content heirarchy to align with new brand logo, colors and style. The current website was several years old and lacking mobile-first functionality and structure. The main focus was to combine design strategy and marketing tactics to increase the conversion rate through the website.
TOOLS USED
Photoshop, Illustrator, WordPress
TEAM
Creative Director, Project Manager, 2 UX Developers, 2 Marketing Specialists
DURATION
Sept – March
Problems
- Users were lacking a sense of how large Guest Services’ presence in the market is
- Users needed to know that Guest Services works within their niche
- Users needed a mobile-first design
Solutions
This project was a UX intervention for the company’s corporate website which is intended to be a major touchpoint for potential clients. We emphasized communicating the brand’s story and positioning it at par with competitors in the same space. Directing users to the Services & Industries map indicated to them where Guest Service could be found and that they were in fact working in many niche markets.
User
Because Guest Services is a B2B organization, we knew that their users were owners of lodging properties within the United States looking for a management company to assist them with their day-to-day operations.
Research
Using analytics from the previous website iteration, we had a lot of data to know where the pain points were for users
Conducted many user interviews to find out goals and pain points
Many users were looking for brand story and niche markets
Competitors
Problem areas
Final design
Takeaways
A versatile designer
with multidisciplinary experience
I have taken on many different roles and challenges throughout my career from UX/UI Design to Marketing to Project Managing in boutique and corporate settings. As a designer, I have worked directly with a wide range of clients to re-imagine their web and application presence while identifying their goals and user profiles. This means learning deeply about their mission and how best I can support their brand influence. In my marketing and design experience, I was involved in re-branding companies from the ground up to establish extensive brand guidelines that were implemented in all aspects of print and web marketing.
Skills
- Photoshop/Illustrator/Indesign
- Canva
- WordPress
- Figma
- Balsamiq
- Email Marketing
- UX/UI Design
- Print Design/Collateral
- Social Media
- Project Management
- Leading teams of 4+
- Brand Development
Work
UX/UI DESIGN & PROJECT MANAGER
Guest Services
I was the project manager and lead designer for the latest iteration of the Guest Services website. I worked directly with the Creative Director and marketing lead to develop the modern site design that spoke to their wide range of clients. Managing the development team to complete the WordPress-based site through a very tight, yet successful deadline.
UX/UI DESIGN & PROJECT MANAGER
DC Web Designers
As the Senior Designer on the DC Web Designers website redesign, I worked alongside the CEO to identify new brand styling. The entire site was overhauled with a mobile-centric approach. Not only was I the UX Designer but also the Project Manager, seeing the project through from start to finish alongside the development team.
UI DESIGN & GRAPHIC DESIGN
Liquidity Services
Through my time at Liquidity Services, I was involved in the re-branding effort of the corporate company from the ground up. Extensive brand guidelines were identified. I spent my days involved in UI design of the website, global marketing efforts, print design of tradeshow banners, as well as lead for the e-mail marketing campaign.
UX/UI DESIGN & PROJECT MANAGEMENT
Guest Services
I was the project manager and lead designer for the latest iteration of the Guest Services website. I worked directly with the Creative Director and marketing lead to develop the modern site design that spoke to their wide range of clients. Managing the development team to complete the WordPress-based site through a very tight, yet successful deadline.
UX/UI DESIGN & PROJECT MANAGEMENT
DC Web Designers
As the Senior Designer on the DC Web Designers website redesign, I worked alongside the CEO to identify new brand styling. The entire site was overhauled with a mobile-centric approach. Not only was I the UX Designer but also the Project Manager, seeing the project through from start to finish alongside the development team.
UI & GRAPHIC DESIGNER
Liquidity Services
Through my time at Liquidity Services, I was involved in the re-branding effort of the corporate company from the ground up. Extensive brand guidelines were identified. I spent my days involved in UI design of the website, global marketing efforts, print design of tradeshow banners, as well as lead for the e-mail marketing campaign.
”
Kristen was part of a small graphic design group within the marketing team I led at Liquidity Services. We were stretched very thin, with competing priorities, challenging timelines, and limited resources. She handled every type of design assignment for multiple business units and new acquisitions, including brand development, web design, email design, infographics, brochures, signage and more, always displaying a thorough understanding of the user’s journey and goals.
I’ve had the pleasure of knowing Kristen for many years and she is one of the most dedicated and driven designers. She has a great understanding of the project’s big picture and small details of the design. her experience as a designer and project manager gives her great insight into how projects should run. As well as what impact they make on the deliverables. She has a great and very friendly personality that would make her a great fit for any team or company.
Kristen is an extremely talented web and print designer who deftly transforms concepts into art, easily taking direction and producing final products that exceed expectations every single time. She handled every type of design assignment for multiple business units and new acquisitions, including brand development, web design, email design, infographics, brochures, signage and more, always displaying a thorough understanding of the user’s journey and goals.
”
Kristen was part of a small graphic design group within the marketing team I led at Liquidity Services. We were stretched very thin, with competing priorities, challenging timelines, and limited resources. She handled every type of design assignment for multiple business units and new acquisitions, including brand development, web design, email design, infographics, brochures, signage and more, always displaying a thorough understanding of the user’s journey and goals.
I’ve had the pleasure of knowing Kristen for many years and she is one of the most dedicated and driven designers. She has a great understanding of the project’s big picture and small details of the design. her experience as a designer and project manager gives her great insight into how projects should run. As well as what impact they make on the deliverables. She has a great and very friendly personality that would make her a great fit for any team or company.
Kristen is an extremely talented web and print designer who deftly transforms concepts into art, easily taking direction and producing final products that exceed expectations every single time. She handled every type of design assignment for multiple business units and new acquisitions, including brand development, web design, email design, infographics, brochures, signage and more, always displaying a thorough understanding of the user’s journey and goals.